Updated to EU Reg 2016/679 (GDPR)
(European regulation on the protection of personal data)

This document has been prepared to explain to you how AGEMINA.X uses and manages your personal data, which you have provided us by browsing our website www.agemina.com and / or www.shop.agemina.com (d 'now described as "website" or "our site") or when filling out the contact form to send your requests and how we use cookies. You will be described: what personal data will be collected, the purposes of use, the methods of treatment and all the security measures used for protection. At the end of this document, you will be explained how to contact us in case you need to ask us for something else about your personal data and cookies.

This information applies when you visit our website or our social channels, when you request our service, when you make a request to our assistance service or you are a partner, consultant or any other person who has commercial relations with AGEMINA.X S.r.l.

AGEMINA.X is a Women's and Men's Fashion Boutique that uses the internet channel to sell its products in the online catalog (Website). We would like to remind you that if you do not agree with this Privacy and Cookie Policy, you can request, at any time, to stop using our services.
In the sections of the Site where the user's personal data are collected, a specific information notice is normally published pursuant to art. 13/15 of the EU Reg. 2016/679.
Where required by EU Reg. 2016/679, the user's consent will be required before proceeding with the processing of your personal data.
If the user provides personal data of third parties, he must ensure that the communication of the data to AGEMINA.X S.r.l and the subsequent processing for the purposes specified in the applicable privacy policy complies with EU Reg. 2016/679 and applicable legislation.


Pursuant to art. 13 of EU Regulation 2016/679 of the European Parliament and of the Council, of 27 April 2016, concerning the protection of individuals with regard to the processing of personal data, as well as the free circulation of such data (hereinafter "Regulation"), the Data Controller and responsible for the management of personal data, processed through the Website www.agemina.com and / or www.shop.agemina.com is AGEMINA.X Srl, a company subject to the laws of the Italian state with registered office in Via Sant'Andrea 20 PT , 90045 Cinisi (PA), Italy.

The server where the second and third level domains of www.agemina.com are hosted is at the company Register SpA with registered office in viale della Giovine Italia 17, Florence, CAP 50122 (Italy).

The Data Protection Officer (DPO), or in Italian Data Protection Officer, can be contacted at the following e-mail address dpo@agemina.com for all information relating to the processing of personal data and to provide a list of all the managers involved in the management.


What personal data of customers will be processed?
In order to allow the provision of services and comply with the tax obligations and the regulations in force, AGEMINA.X S.r.l will collect the following data only with your exclusive explicit consent.
When you purchase an item on our Site you will need to provide us with some mandatory data such as: 1) name and surname, 2) date of birth, 3) residence or domicile address, 4) e-mail address. Optional Personal Data: 1) company name, 2) VAT number, 3) telephone number.

If the User refuses to communicate the aforementioned mandatory data, it may be impossible for AGEMINA.X S.r.l to provide the Service through its Site.

Legal basis of the processing

The Data Controller processes Personal Data relating to the User if one of the following conditions exists:
• The User has given consent for one or more specific purposes; Note: in some jurisdictions the Owner may be authorized to process Personal Data without the User's consent or another of the legal bases specified below, as long as the User does not object ("opt-out") to such treatment. However, this is not applicable if the processing of Personal Data is governed by European legislation on the protection of Personal Data;
• The processing is necessary for the execution of a contract with the User and / or for the execution of pre-contractual measures;
• The processing is necessary to fulfill a legal obligation to which the Data Controller is subject;
• The processing is necessary for the execution of a task of public interest or for the exercise of public authority vested in the Data Controller;
• The processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.
However, it is always possible to ask the Owner to clarify the concrete legal basis of each treatment and in particular to specify whether the treatment is based on the law, provided for by a contract or necessary to conclude a contract.

Retention of personal data

The Data is processed at the Data Controller's operating offices and in any other places where the parties involved in the processing are located. For more information, contact the owner. The User's Personal Data may be transferred to a country other than that in which the User is located. To obtain further information on the place of processing, the User can refer to the section relating to the details on the processing of Personal Data.
The User has the right to obtain information regarding the legal basis for the transfer of Data outside the European Union or to an international organization governed by public international law or consisting of two or more countries, such as the UN, as well as regarding the security measures adopted by the Data Controller to protect the Data. The User can check if one of the transfers described above takes place by examining the section of this document relating to the details on the processing of Personal Data or requesting information from the Data Controller by contacting him at the details indicated in opening. Personal data are stored on the server where the AGEMINA.X site is hosted, owner of the domain www.agemina.com, at the company Register SpA, at the Cloud services offered by Google LTD and Facebook LTD, stored on the servers of Google and Facebook in Europe and at the Owner's Headquarters. The data is processed exclusively by specifically authorized personnel, including personnel assigned to carry out extraordinary maintenance operations.
All Personal Data are processed and stored for the time required by the purposes for which they were collected.

• Personal Data collected for purposes related to the execution of a contract between the Owner and the User will be retained until the execution of this contract is completed.
• The Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until this interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.
When the processing is based on the User's consent, the Data Controller may keep the Personal Data longer until such consent is revoked. Furthermore, the Data Controller may be obliged to keep Personal Data for a longer period in compliance with a legal obligation or by order of an authority. At the end of the retention period, the Personal Data will be deleted. Therefore, at the end of this term the right of access, cancellation, rectification and the right to data portability can no longer be exercised.

Why does AGEMINA.X collect your personal data?

The User Data is collected by consent tire to the Owner to provide the Service, comply with legal obligations, respond to executive requests or actions, protect its rights and interests (or those of Users or third parties), identify any malicious or fraudulent activity, as well as for the following purposes : Interaction with external social networks and platforms, Geolocation, Statistics, Address management and sending of email messages, Contacting the User, Registration and authentication, Payment management, Remarketing and behavioral targeting, Traffic optimization and distribution, Infrastructure monitoring, Advertising and session recording, Interaction with online survey platforms, Interaction with data collection platforms and other third parties, Commercial affiliation, Display of content from external platforms. Content Commenting and Tag Management. We offer you a version of our website optimized for mobile devices, therefore, we handle your Personal Data provided via the mobile version in the same way as the desktop version.

Details on the processing of personal data

The following Personal Data are collected for the following purposes and using the following services:
• Activities of: Mailing List and / or Newsletter
By registering with the AGEMINA.X mailing list or newsletter, the User's email address is automatically added to a list of contacts to which email messages containing information, including commercial and promotional information, relating to the shop may be sent. agemina.com. The User's e-mail address could also be added to this list as a result of registering with shop.agemina.com or after making a purchase on the Site.
Contact form
By filling out the contact form with their data, the User consents to their use to respond to requests for information or any other nature indicated by the form header.
Contact by telephone
Users who have provided their telephone number may be contacted for commercial or promotional purposes related to shop.agemina.com, as well as to satisfy requests for support.
We can collect, use and share data relating to the geographical location of the user in order to provide services based on the location itself. most browsers and devices provide by default tools to deny geographical tracking. If the User has expressly authorized this possibility, shop.agemina.com can receive information on its actual geographical position.
Payment management
The payment management services allow shop.agemina.com to process payments by credit card or PayPal account. The data used for the payment are acquired directly by the manager of the payment service requested without being processed in any way by AGEMINA.X Srl. Some of these services could also allow the programmed sending of messages to the User, such as emails containing invoices or payment notifications.
AGEMINA.X S.r.l. uses the services offered by PayPal Inc. as a payment manager, which allows the User to make online payments.
Management of TAGs on the site
This type of service is functional to the centralized management of the TAGs or scripts used on shop.agemina.com. The use of these services involves the flow of User Data through them and, if necessary, their retention. AGEMINA.X. S.r.l uses Google Tag Manager, a tag management service provided by Google Ireland Limited.
Interaction with social networks and external platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of agemina.com. The interactions and information acquired by agemina.com are in any case subject to the User's privacy settings relating to each social network. This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services in order to make sure that the processed data on agemina.com is not being connected back to the User's profile. The "Like" button and the Facebook and Google Social Login widgets are interaction services provided by Facebook Inc. and Google Ireland Limited.
Registration and authentication
By registering or authenticating, the User allows the Application to identify him and give him access to dedicated services. Depending on what is indicated below, the registration and authentication services could be provided with the help of third parties. If this happens, this application will be able to access some data stored by the third party service used for registration or identification. The User registers by filling out the registration form and providing his Personal Data directly to shop.agemina.com.
Remarketing and Behavioral Targeting
This type of service allows shop.agemina.com and its partners to communicate, optimize and serve advertisements based on the past use of shop.agemina.com by the User. This activity is facilitated by the tracking of Usage Data and the use of Tracking Tools to collect information which is then transferred to the partners who manage the remarketing and behavioral targeting activities. Some services offer a remarketing option based on email address lists. Users can also choose not to participate in certain advertising features through the corresponding device configuration options, such as the mobile device advertising configuration options or the generic advertising configuration. The aforementioned services are used by AGEMINA.X S.r.l through Facebook Remarketing, a Remarketing and Behavioral Targeting service provided by Facebook Inc. that connects the activity of shop.agemina.com with the Facebook advertising network.
This Remarketing activity is also carried out with the services of Google Analytics and Google Ads, remarketing and behavioral targeting services provided by Google Ireland Limited which connects the tracking activity carried out by Google Analytics and Google Ads and its Cookies with the network of Google Ads advertising and the Doubleclick Cookie.
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behavior.
This activity is carried out using Google Analytics and Google Ads, web analysis services provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of shop.agemina.com, compiling reports and sharing them with other services developed by Google. Google may use the Personal Data to contextualize and personalize the advertisements of its own advertising network. Google Ads conversion tracking links data from the Google Ads ad network with actions performed on shop.agemina.com. Google Analytics on agemina.com may use Google's interest-based advertising, third-party audience data and information from the DoubleClick Cookie to extend statistics with demographic data, interests and data on interactions with advertisements.
Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook, Inc. that connects data from the Facebook ad network with actions performed on shop.agemina.com. The Facebook pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads.
For more information, please refer to the Google (Opt Out, Privacy Policy) and Facebook (Privacy Policy) policies.

AGEMINA.X may also use your personal data also for the purpose of preventing fraud or other illegal or unwanted activities.

Navigation data

For the proper functioning of our website and the services it provides, computer systems and software procedures are required which, during their normal operation, acquire some personal data, the transmission of which is implicit in the use of internet communication protocols. These are data that are not collected to be associated with identified subjects, but which by their very nature could, through processing and association with data held by third parties, allow users to be identified (e.g. IP addresses, the browser you are using, the geographical area of ​​the connection, the data relating to the operating system of your computer, the language settings and the pages you have visited). These data are used exclusively for anonymous statistical information relating to the use of the service, to verify the correct functioning of our activities and are kept for a maximum period of 24 months, in compliance with current regulations.

We may also collect information about you when you use our social channels. Personal data will be used for internal analysis purposes, to improve the offer and use of our services and to optimize the functionality and quality of our website. We may also use your personal data for the purpose of preventing fraud or other illegal or unwanted activities.

From our offices we provide a customer support service every day from Monday to Friday from 09:00 to 18:00. We share your data with customer service staff to ensure you a quick response if needed.

Other communications

Occasionally we may need to contact you by email, post or telephone depending on the type of contact information you have shared with us.

This could happen if:
• We need to manage your purchase or assistance request,
• We would like to offer you a questionnaire to give us your opinion regarding your experience with AGEMINA.X,
• Sending material relating to your ongoing requests or a summary of previous ones.

Do we share your data with third parties?

Your personal data may be shared with:
• Third party service providers: We may use third party service providers (for example data managers) to manage your personal data exclusively on our behalf. These managers will be required to comply with confidentiality agreements and will be prohibited from using your personal data for their own purposes or for any other purpose.
• Competent authorities: We may share your personal data with law enforcement or other government authorities in the cases provided for by law or if strictly necessary to prevent, detect or prosecute any criminal acts and / or fraud.

How do we use our social media profiles?

AGEMINA.X S.r.l. uses social media to promote the website and to improve and facilitate our services. For example, when you interact with one of our posts published on social networks, this may be visible to your network of contacts through your wall. In this case, the information will be shared with the social media service provider.


In compliance with the applicable laws on the protection of personal data, we observe appropriate procedures to prevent personal data from being accessed without authorization or used in an improper way. Access to your personal data is allowed only to authorized personnel, and can only take place during the course of their work.

The services offered by AGEMINA.X S.r. they are not intended for minors under 18 even if they can be used indirectly through their parents or legal guardians. The use of our services must take place with the consent of a parent or guardian.

Data provided voluntarily

Any type of personal data sent by e-mail to the addresses indicated on this website will be considered voluntarily provided. These data involve the subsequent acquisition of the sender's address, necessary to respond to his requests.

In the event that your data are not correct, we will, if possible, modify, rectify them, integrate them following your request (Article 7 of Legislative Decree No. 196/2003). According to the same article, if you no longer intend to use our services, you can ask us to stop using your personal data. Requests for updates, discontinuation of use or removal should be addressed to dpo@agemina.com
However, we reserve the right to keep certain information, for legal or administrative reasons, such as the obligation to keep records, in the event of legal action or for the detection of fraudulent activity.


As an interested party, you can exercise the following rights at any time pursuant to art. from 16 to 22 of EU Regulation 679/16:

Art. 16 - Right of rectification

You have the right to obtain from the data controller the correction of inaccurate personal data concerning you without undue delay. Taking into account the purposes of the processing, you have the right to obtain the integration of incomplete personal data, also by providing an additional declaration.

Art. 17 - Right to cancellation

You have the right to obtain from the data controller the cancellation of personal data concerning you without undue delay and the data controller has the obligation to cancel the personal data without undue delay, if there is one of the reasons provided for by the current regulations published on the subject. in the Official Journal of the European Union L 119/43.

The data controller, if he has made personal data public, is obliged, pursuant to paragraph 1, to delete them, taking into account the available technology and the implementation costs and adopts reasonable measures, including technical ones, to inform the data controllers that they are processing the personal data of your request to delete any link, copy or reproduction of your personal data.

Paragraphs 1 and 2 do not apply to the extent that processing is necessary:
1. To exercise the right to freedom of expression and information;
2. For the assessment, exercise or defense of a right in court.

Art. 18 - Right to limit the processing

You have the right to obtain from the data controller the limitation of the processing when one of the following hypotheses occurs:

1. You contest the accuracy of the personal data, for the period necessary for the data controller to verify the accuracy of such personal data;
2. The processing is unlawful and you oppose the cancellation of personal data asking instead that its use be limited;
3. Although the data controller no longer needs it for processing purposes, your personal data are necessary for the ascertainment, exercise or defense of a right in court;
4. You opposed the processing pursuant to article 21, paragraph 1, pending verification of the possible prevalence of the legitimate reasons of the data controller with respect to those of the interested party.

If the processing is limited pursuant to paragraph 1, such personal data are processed, except for storage, only with your consent or for the ascertainment, exercise or defense of a right in court or to protect rights of another natural or legal person or for reasons of significant public interest of the Union or of a Member State.

L 119/44 EN Official Journal of the European Union 4.5.2016 3.
If you know that you have obtained the processing limitation pursuant to paragraph 1, you are informed by the data controller before this limitation is revoked.

Art. 19 - Right to obtain notification from the data controller in cases of rectification or cancellation of personal data or cancellation of the same

The data controller communicates to each of the recipients to whom the personal data have been transmitted any corrections or cancellations or limitations of the processing carried out pursuant to Article 16, Article 17, paragraph 1, and Article 18, except for this proves impossible or involves a disproportionate effort. The data controller informs you of these recipients if you request it.


AGEMINA.X, in compliance with current laws, has prepared procedures for which you can request the cancellation without undue delay of your personal data or the limitation of the processing of personal data concerning you for the following reasons:
- Because the data are no longer necessary for the purposes for which they were collected;
- Why did you withdraw your consent;
- Why you oppose the treatment;
- Because the data is processed unlawfully.

You can exercise the aforementioned rights by writing to us at dpo@agemina.com

We thank you for having carefully read our Privacy Policy.

We hope that the services offered by browsing our website are always to your liking.
For any need, information, changes and / or insights, do not hesitate to contact us.
We wish you a good navigation on our website!

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